What is the business?

This driver most often is perceived to be obvious. However, this driver is often times unclear to the market place. It also evolves over time and should continuously be redefined. It describes the foundation of how an organization creates, delivers, and captures value - economic, social, or other forms. It is also used in a broad range of informal and formal descriptions to represent core aspects, including purpose, offerings, strategies, infrastructure, trading practices, and operational processes and policies.